Outside Lands Festival Turns 4

Outside Lands Festival Turns 4

Outside Lands integrates new elements in 4th year: Aidin Vaziri | It's the final days of preparation for the Outside Lands Music and Arts Festival and things are buzzing at the offices of Another Planet Entertainment, the independent Berkeley concert promotion company that produces the huge three-day concert in Golden Gate Park. With Phish, Muse and Arcade Fire topping a bill that boasts more than 70 acts spread across nearly a dozen stages, the organizers expect this year's event to be the biggest yet. "First you book the festival, then you promote the festival, and then you actually have to produce the festival," says Gregg Perloff, as phones ring steadily in the background. "We are so busy." Throw in a variety of new attractions, nearly twice as many local food vendors and a handful of after-hours shows and it's a miracle anyone in this office is getting any sleep. But as the festival enters its fourth year, the promoters feel as if they have finally hit their stride, especially in terms of the music. "We believe we have the best lineup in the world," Perloff says.
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